Kbar Beauty LLC

McKenzie Barlow is a licensed Master Esthetician with a genuine talent for her craft — but her digital presence wasn't reflecting the level of expertise and professionalism she brought to every client. Her existing web footprint was minimal at best, making it difficult for potential clients to find her, learn about her services, or feel confident enough to book an appointment online. In a highly visual, trust-driven industry like beauty and wellness, your website is often your first impression — and hers wasn't making the right one. The opportunity was to build something that matched her expertise: sophisticated, searchable, and seamlessly bookable.

I built the Kbar Beauty website from scratch in Webflow, with a sophisticated look and feel that reflected McKenzie's expertise and elevated her brand. The site integrates directly with Square for seamless online appointment booking and payment, keeping the client experience smooth from start to finish. I implemented a robust filtering and sorting system so visitors could quickly find the services they were looking for — no endless scrolling required. Dynamic page animations added polish without overwhelming the experience. On the SEO side, I developed a comprehensive strategy that included verified listings on Google, Bing, and Yelp, content marketing through high-quality industry blog posts, and backlinks from reputable sources to build domain authority.

Shortly after launch, the Kbar Beauty website climbed to a top-three organic ranking on Google for relevant local searches — a direct result of the intentional SEO strategy baked into the site from the beginning. New clients could now find McKenzie, trust her credentials, and book an appointment entirely online, reducing friction and opening the door to a broader customer base. The Square integration made the entire booking and payment process effortless, both for clients and for McKenzie herself. What once relied heavily on referrals now operates as a polished, discoverable, and fully functional digital business — a fitting match for the quality of service she delivers in person.